The Kensington Mother Moo Creamery Mountain View News Athens Service Lt. Kenneth Bell VFW Post 3208 The Gooden School Theodore Calleton Family Clark Family Sierra Madre Civic Club The Comer Family Eagle Restorations Group, Inc. Sierra Madre Dance Center David Howard Mann Family SGV Management, LLC The Buccaneer Lounge Riboli Family Berkshire Hathaway HomeServices – Sierra Madre Sierra Madre Woman’s Club Western Supreme Rooter Santa Anita Park St. Rita School The Priscillas Catherine Adde – Travelstore Doug Hayes & Dr. Janice Nelson Hayes Kathleen Lucas & Basil Anton Jill & Patrick Holland Maggie Ellis Donna Campbell Carbone Family Salembier Family Parker Family Taylor’s Ol’ Fashioned Market E. Waldo Ward & Son Leonora Moss Ron & Jean Coleman Hugh Von Delden & Pam Curtis Patricia Hall John & Jackie Oldham Louis de la Paz Family Barbara Watson Tom & Kate Cook Lynn Knoblauch Danny Osti Stephanie Jones Louis Watanabe Joellyn Siraganian Laurie DeVault Cancer Support Group Casa Del Rey Additional Sponsors & Supporters The City of Sierra Madre YMCA – Pasadena/Sierra Madre Trader Joes Jan’s Towing Code 3 Leonora Moss Ixora Florist The Ice Princess Michelle Keith – Concierge Cousins/Travelstore The Bottle Shop.

Celebration 2025 Let’s Make it Unforgettable!

Hello Sierra Madreans,

Isn’t it wonderful to call this charming, spirited city home? Sierra Madre is not just a place; it’s a family where our streets come alive with laughter, parades, and twinkling lights during spectacular events like our cherished 4th of July celebration and the magical winter holiday display downtown.

These moments of joy and togetherness are the heartbeat of Sierra Madre, and we’re thrilled to announce that as of last year, the passionate volunteers behind these beloved traditions have officially formed Sierra Madre Events Committee (SMEC)—our city’s newest nonprofit dedicated to celebrating all things Sierra Madre!

At SMEC, our mission is simple yet profound: to create extraordinary events that capture the vibrant spirit of our community while bringing neighbors, friends, and businesses closer together. From the patriotic excitement of Independence Day to the cozy charm of winter festivities, we are here to ensure Sierra Madre remains a place where magic happens, memories are made, and the community shines bright.

Now, let’s talk about YOU! Your support has been the secret ingredient behind our success, and as we gear up for an unforgettable 2025, we invite you to continue being a vital part of this incredible journey. By becoming a sponsor, you’re not just funding an event—you’re fueling joy, unity, and a sense of belonging for everyone in Sierra Madre.

This year, we’ve added even more sparkle to our sponsorship opportunities, with new ways to showcase your generosity and involvement. Whether you’re a long-time supporter or a newcomer ready to dive into the festivities, your contribution will directly impact the magic we create together.

Interested? Great! Completing the enclosed sponsorship form or reaching out to Michelle Keith (our Sponsorships & Marketing Chair) at sponsor@sierramadreevents.org will get the ball rolling. Of course, I’m also just an email away if you have any questions.

Let’s make this the best year yet for Sierra Madre’s iconic celebrations! Picture this: marching bands & kids on bikes on the 4ht of July, streets glowing with holiday cheer, and a community united in shared joy. This isn’t just a dream—it’s what we’ll achieve together in 2025.

Thank you for being the heart and soul of what makes Sierra Madre so special. Together, let’s make our city shine brighter than ever!

With gratitude and excitement,

James Annes
Chair, Sierra Madre Events Committee
Visit us at https://www.sierramadreevents.org/

Media Sponsor
Mountain Views News

Rockin Rocketeers $500
Eagle Restorations Group, Inc.
Sierra Madre Dance Center
David Howard
Mann Family
SGV Management, LLC

Silver Sparklers $250
The Buccaneer Lounge, The Buc!
Riboli Family
Berkshire Hathaway HomeServices – Sierra Madre
Sierra Madre Woman’s Club
Western Supreme Rooter
Santa Anita Park
St. Rita School
The Priscillas
Catherine Adde – Travelstore
Doug Hayes & Dr. Janice Nelson Hayes
Kathleen Lucas & Basil Anton
Jill & Patrick Holland
Maggie Ellis
Donna Campbell
Carbone Family
Lumen Optometric
Salembier Family
Parker Family
Mayor Parkhurst and Family

Red, White & Blue Spanglers $100
Taylor’s Ol’ Fashioned Market
E. Waldo Ward & Son
Leonora Moss
Ron & Jean Coleman
Hugh Von Delden & Pam Curtis
Patricia Hall
John & Jackie Oldham
Louis de la Paz Family
Barbara Watson
Tom & Kate Cook
Lynn Knoblauch
Danny Osti
Stephanie Jones
Louis Watanabe
Joellyn Siraganian
Laurie DeVault
Cancer Support Group
Casa Del Rey

Additional Sponsors & Supporters
The City of Sierra Madre
YMCA – Pasadena/Sierra Madre
Trader Joes
Jan’s Towing
Code 3
Leonora Moss
Ixora Florist
The Ice Princess
Michelle Keith – Concierge Cousins/Travelstore
The Bottle Shop

A very special thank you to Mother Moo Creamery!

Parade Sponsors 2025The Kensington

Parade Sponsors 2025

The Kensington